Marketo Whisperer Blogs

** As announced in the Release Notes, these fields are slated to be deprecated. Read more here. ** Today I wanted to provide some clarity around a few of Marketo Measure's fields that live on the Lead and Contact to explain how t...

Marketo Measure (fka Bizible) has a collection of fields on the Buyer Touchpoint & Buyer Attribution Touchpoint (BAT) Objects that can be populated in different ways depending on where the Touchpoint is coming from (think Marketo ...